Dashboard and Analytics
Two screens:
- Dashboard — the Skin Test overview, plus the connection status.
- Analytics — the full report, in four tabs.
Every figure shows its formula and an explanation next to it. If everything is zero, there are no sessions in the period yet: take a test Skin Test in the store after Publish.
Dashboard
At the top, choose the Period: 7, 30, or 90 days (30 by default).
| KPI | Formula | What it tells you |
|---|---|---|
| Completion rate | submissions / starts | How many people who opened the Skin Test finished it |
| Purchase from recommendation | attributed orders / submissions | How many finished Skin Tests led to an order containing a recommended product |
| Attributed revenue | sum of recommended order lines | Money from the recommended lines, not the whole order |
| Recommended cart attach rate | recommended / total cart lines | Of everything shoppers put in their carts, the share the Skin Test recommended |
Below you find:
- Skin test trend — starts, submissions, and recommended purchases, day by day.
- From skin test to purchase — sessions begun, sessions that reached a routine, orders containing a recommended product.
- Top recommended products purchased in the period.
- Shortcuts: Open full analytics, See revenue details, See question insights.
- At the bottom, Store connection and Dermaself service: if either reports a problem, see Install and connect.
Analytics
Open Dermaself → Analytics. The Funnel, Questions, and Revenue tabs share the same Period selector (7, 30, 90 days). Purchases shows lifetime totals.
Funnel
| Figure | Meaning |
|---|---|
| Skin test starts | People who began the Skin Test in the period |
| Submissions (completed) | Skin Tests carried through to the result |
| Completion rate | submissions / starts |
| Purchase from recommendation | attributed orders / submissions |
| With recommendations | Completed tests that reached a product routine |
| Avg time to complete | Mean time from start to result |
| Median time to complete | The middle time: half of shoppers were faster, half slower. Less swayed by one very slow session |
Then: Sessions by status (started, in progress, completed, abandoned), Device split, Drop-off by question step (the tallest bar is where the test loses people), and Daily trend.
Questions
- The answer distribution for each question. With Show: choose Numbers or Percentages.
- Skin metrics — the values produced by the image analysis (acne, dryness, pores, redness, wrinkles…), with the number of responses and the average.
Revenue
| Figure | Meaning |
|---|---|
| Attributed revenue | Sum of the recommended order lines (not the whole order) |
| Attributed units | How many recommended items were bought |
| Attributed orders | Orders containing at least one recommended product |
| Attributed AOV | attributed revenue / attributed orders |
| Cart attach rate (lines) | recommended cart lines / total cart lines |
| Cart attach rate (units) | the same measure counted by item |
Plus the Top recommended products purchased table.
Purchases
Every product a shopper adds from the recommendations is tagged. When the order is placed, each recommended line is recorded here.
- Orders with recommended products, Recommended units purchased, Recorded lines, Recommended revenue — lifetime totals.
- The 50 most recent recommended lines, with order, quantity, line total, and order status.
To confirm tracking works, place a test order of a recommended product: it should show up here.